self-portrait Debuts First U.S. Concept Shop in Soho

Images courtesy of self-portrait

 

 

Michelle Obama, Beyoncé, Jennifer Lopez, Katy Perry, Gigi Hadid, Kendall Jenner…they’re all fans. But Han Chong’s super hot label self-portrait – launched in 2014 at London’s Selfridges – had yet to find a Stateside home. Until now.

From the moment you enter the new temporary concept shop at 158 Mercer Street in NYC’s Soho, you are enveloped with Cire Trudon Odalisque, the signature scent of the Mayfair, London flagship. What awaits is a 2,590 square foot space, with soaring 22-foot ceilings, designed by StoreyStudio.

It’s a genuinely magical place, inviting visitors on a journey of exploration, touch and discovery, a tactile labyrinth of layered lace suspended within a timber structure. A soft, flowing gradient of tonal lighting illuminates the rings of hanging fabric, engaging at every moment, while decisively capturing the unique femininity that is self-portrait.

 

 

Amidst the visual dazzle, of course, hangs the Autumn-Winter 2019 collection, once again characterized by Chong’s experimental textures and graceful silhouettes – which have already seduced the British royals (both Kate Middleton and Meghan Markle has been spotted wearing his designs). In addition to the ready-to-wear collection, a selection of swimwear and footwear, launched earlier this year, is also on offer.

Sadly, it’s open only until December – but expect upcoming, limited edition products to include chic sticky notes, water bottles, tote bags, t-shirts, and sweatshirts. Said items will be dropping periodically, with in-store release dates to be announced via the brand’s Instagram account, @mrselfportrait.

 

Share Button

Facebook Comments