The Return of the Blonde Supers + Sasha, Natalia, & Gemma’s Best Campaigns of All Time

Sasha Pivovarova in the Saint Laurent resort 2014 campaign shot by Hedi Slimane

There was, embarrassingly, an actual squawk emitted from this editor when my eyes caught Gemma Ward stomping down the spring 2015 Prada runway in Miuccia‘s socks + high, high heels.

Gemma’s presence had been missed since 2008, when the ethereal, fair-haired beauty with the most delicate bone structure retired from the fashion industry altogether.

It’s easy to remember models in groups; Christy Turlington + Linda Evangelista + Naomi Campbell, Joan Smalls + Karlie Kloss + Cara Delevingne, and then there’s Gemma Ward + Natalia Vodianova + Sasha Pivovarova.

All three of the latter grouping are starring in major campaigns this season. For Gemma, it’s Prada photographed by Steven Meisel. For Sasha, it’s Balenciaga. Most recently announced is Natalia for Stella McCartney.
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Sasha Pivovarova for Alexander Wang‘s Balenciaga, shot by Steven Meisel and styled by Panos Yiapanis, whose work is new to the house.

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Natalia Vodianova shot by new photographed Harley Weir, and styled by Stella McCartney herself.

To celebrate their collective presence on the scene, we’ve rounded up their best campaigns of all time. 

GEMMA WARD

Photographed by David Sims for Balenciaga’s spring 2006 campaign (also featuring Caroline Trentini, Erin Wasson, Lily Donaldson, Raquel Zimmermann, Iselin Steiro, and Hana Soukupova):
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Starring in Dolce & Gabbana’s spring 2008 campaign photographed by Steven Klein:
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Ward also modeled for Dolce’s fall 2006 campaign, again lensed by Steven Miesel. Others appearing in the campaign included Coco Rocha, Lily Donaldson, Julia Stegner, and Iselin Steiro:
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NATALIA VODIANOVA

Stella McCartney fall/winter 2010 photographed by Mert & Marcus:
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Louis Vuitton spring 2008 photographed by Mert & Marcus:2891-800w

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Givenchy spring/summer 2010 photographed by Mert & Marcus, also featuring Mariacarla Boscono:15446-800w

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Chanel Beauty spring 2009 photographed by Dominique Issermann:5531-800w

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YSL spring 2010 styled by Joe McKenna and photographed by Inez & Vinoodh:16210-800w

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SASHA PIVOVAROVA

Giorgio Armani spring 2009 photographed by Mert & Marcus:
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John Galliano spring 2009:5488-800w

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Saint Laurent resort 2014 photographed by Hedi Slimane:170136-800w

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Longchamp spring 2009 also starring Kate Moss photographed by Mert & Marcus:3718-800w

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Chanel prefall 2009 photographed by Karl Lagerfeld:7174-800w

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