See Ryan McGinley’s Good, Loving Vibes Photographed for Pharrell x Adidas

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We’ve already spoken about Pharrell’s upcoming, neon-hued collab with Adidas. But now, the campaign images are here, shot by esteemed photog Ryan McGinley.

In tune with Pharrell’s “HAPPY” vibes, they celebrate love and equality.

“The collaboration between adidas and Pharrell Williams is built on a vibrant sense of optimism, highlighting the importance of equality. Featuring a cast of millennials of all races, ethnicities, and genders, the campaign depicts people from all walks of life, coming together in ways that signify unity and acceptance. These colorful, fun, and optimistic scenes epitomize and embody the spirit of Pharrell Williams and his ongoing work with adidas Originals,” according to the press release. All good things. 


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You can shop this Friday, October 31st at Adidas.