Report From London: Dior Opens a Very British Pop-Up at Harrods


Perhaps suggesting that good style can triumph over Brexit, for the launch of its Fall-Winter 2019-2020 ready-to-wear collection by creative director Maria Grazia Chiuri, Dior has opened a totally Anglophilic pop-up shop at London’s exalted retail temple Harrods.

Inspired by classic British symbols and iconography, the collection features interpretations of bold, large, boxed tartans, in alternating black and green, black and red and black and white. The pop-up’s décor nods to the colors of the collection, celebrating the strong ties the French fashion house has always cultivated with all things English. A traditional British telephone booth and even an iconic English taxi, clad in the same motifs, complete the homage.

The shop includes a selection of pret-a-porter, footwear and bags, such as the Dior Book Tote, available in leather and checks, and the Dior Oblique jacquard. But we fell hard for a limited edition adorned with a Union Jack motif.



Woven bracelets and D-Connect sneakers by Chiuri, already fashion musts, as well as the refined bob hat created by Stephen Jones, have been reinterpreted in striking new green versions. The TravelDior line in Dior Oblique canvas – presented almost exclusively here – dedicated to the world of travel and composed of items including a trolley, a vanity case, a travel-sized perfume case and luggage labels, is also featured in this limited-edition showcase. A unique ABCDior customization service makes it possible to personalize the Diorcamp and Dior Book Tote bags, as well as Walk’n’Dior sneakers and luggage labels.

To mark the occasion of the pop-up, taxis and a double-decker bus – themselves wrapped in two-tone checks – will motor through the streets of London for the duration of the event, which concludes August 31.

Should the dog days of summer find you in the British capital, we urgently recommend checking out this once-in-a-lifetime collab between one of our fave labels, and equally fave retailers.


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