As we recently noted, Puma has been making a concerted push for 21st-century relevance with a roster of partnerships and collaborations worthy of Opening Ceremony. First up, Puma is continuing its unlikely alliance with Alexander McQueen, and the next batch of kicks from this team-up promises fashionable offerings in blues and grays, rounded out by McQueen’s signature eye for shape. One rather impressive model is a high top sneaker with cut-up and twisted suede side-paneling. Awesome. Puma also has a longstanding line with young Japanese menswear and footwear designer Mihara Yasuhiro.
For Puma’s next season, Yasuhiro addressed global warming with a wiggly, melted-on-the-sidewalk sole detail. Yasuhiro’s conceptualism ties into another of Puma’s joint efforts, this one with Hussein Chalayan. Chalayan is an avant-gardist, and takes, for example, a Repetto-esque oxford and adds a plasticized, sculpted sole.
Perhaps the most sellable line is Puma’s fledgling alliance with Usain Bolt, the world’s fastest man. The Bolt collection features clean-lined apparel, silhouetted with the runner’s signature lightning-bolt victory pose. Now in its second installment, Bolt’s influence has also inspired the new “Faas” (which means “fast” in Jamaican patois) trio of performance running shoes, featuring three different weights, depending on the race you’re running. Check out Puma Online to shop, and if nothing suits your fancy, you can always go nuts at their Mongolian Shoe BBQ.