‘ON CANAL’ Will Bring Installations, High-Tech Immersion + Cultural Enlightenment to NYFW

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DiMoDa

 

As if New York Fashion Week (September 6 -14) wasn’t enough of a spectacle unto itself…the fascinating new project ON CANAL (launching September 6) will transform its legendary namesake NYC street into a cultural extravaganza of epic proportions. Founded by Wallplay CEO Laura O’Reilly and Vibes Studios‘ Sonny Gindi, it has taken 20+ vacant Canal Street storefronts and filled them with thrilling, edifying and perception-altering programming.

To wit, they’ll set up temporary showrooms for fashion zeitgeisters Telfar and CFDA / Vogue Fashion Fund finalist Luar (a fave of Kendrick Lamar and Solange Knowles), as well as up-and-comers the likes of Kim Shui, Sektor, Vaquera and Gauntlett Cheng. But there will also be tech fascinations like the Beheld 3D scanner – creating a three-dimensional model of each guest – a VR installation from DiMoDa, futuristic, responsive garments from Wearable Media, as well as a mixed-reality installation by FELT Zine – and let’s face it, who doesn’t need a bit of altered reality right now?

 

Telfar

 

Some of it will be heady. For instance, you can firsthand witness the recycling of your unused threads, as Colm Dillane of KidSuper has set up sewing machines for instantaneous repurposing, a thoughtful commentary on waste in the fashion biz. And Osmunda, an organization devoted to the re-greening of NYC, will host forums and discussions on sustainable practices in the industry.

So, when the shows and schmoozing get to be all too much, there will now be a place to escape for a bit of fascination, enlightenment, and, most importantly, a lot of dazzle. Could this be the future of fashion weeks?

 

Wearable Media