Should you find yourself headed in the direction of Times Square today, we highly recommend grabbing some of your less-loved clothes from the back of your closet. In exchange any old wares to you donate to H&M‘s garment recycling program you will receive 20% off the store’s new Conscious Exclusive Collection–and a chance to meet its spokesperson, one Ms. Olivia Wilde.
Kicking off the celebration will be a host of eco-conscious brands and celebs gathered together to fashionably toast the cause. The glam list of attendees and brands representing includes Blake Lively (Preserve), Lauren Bush Lauren (FEED), Studio One Eighty Nine (Rosario Dawson), and Lily Kwong (Amour Vert).
The collection is housed in a raw birch structure with sustainable metal inlays–delineated and distinguished from the rest of the H&M shopping experience. Beyond Times Square, however, collection will reach over 200 locations globally.
The clothes themselves are highly elevated and made with recycled, conscious materials as well as high in style–a mostly minimalist aesthetic including stacked-heeled sandals, an organic linen and silk sleeveless gown, a sleeveless cocktail dress made from organic hemp and silk, and a jacket made from organic leather. Other materials include tencel, recycled wool, and sequins.
Cheers to guilt-free shopping.