In an age when a new fashion blogger is born every hour, the pioneers of this phenomenon remain a tight-knit group. This group encompasses a collection of figures that are now referred to on a one-name basis, rather than by the blogs that got them there: Rumi, Bryan, Susie, and Tavi, to name a few. They’ve been featured in more editorials and campaigns than your average emerging celebrity and have an army of loyal followers that big businesses attempt to tap into on the daily by offering them free clothes, giveaways for contests, and money for ad space. These are the Superbloggers. And while every new and known blogger is on Bloglovin’, the popular blog-reading filter with open registration, a new hub has emerged just for the Rumis and Bryans of the world. Meet NOWMANIFEST.
Their mission statement: “Gathering the world’s most renowned bloggers in fashion under the NOWMANIFEST name, we aim to inspire and guide readers around the world. Our bloggers are handpicked due to their strong sense of trends and great impact on their readers. NOWMANIFEST addresses the modern consumer with an eye for fashion and style, and the ones seeking to be fashion-forward.” The chosen ones are the aforementioned Rumi Neely of Fashiontoast and Bryanboy, as well as recent H&M collaborator Elin Kling and the online version of one established publication–Industrie Magazine. The platform is essentially a funnel for all the content posted on each member’s main blog, as we have yet to see any posts specifically tailored to the space. They’re boasting that there’s “more to come” in the new few weeks, so we’ll check back as more content is added.
Although NOWMANIFEST is still very new, they’ve managed to accumulate hundreds of followers on Twitter and over 1,000 fans on Facebook, mainly for the household names tied to it. We’re curious to see who will be joining next. Our pick is Susie Bubble or Hanneli.