Photo: David X Prutting/BFAnyc.com
Self-made mogul Sophia Amoruso went from eBay curator of vintage goods to running a business that makes $130 million in annual sales in six years. The next step for a bonafide digital princess is the modern reverse order of online to brick and mortar store–or as she coined it on Instagram, #brickandmurder.
Nasty Gal, the store, aims to be a meeting place for the large and enthusiastic fashion community Amoruso has built, people, she told WWD who have been “relatively impossible [to meet and connect with] and it’s amazing to have a community that feels like we’re all part of something, but that for the most part I’ve never met. And what form that takes is really limitless in terms of how to activate that in the stores beyond shopping.”
The 2,500 square foot space is located on Melrose, across from Fred Segal, a store Amoruso believes she will cross customers with. It’s comprised of around 30% Nasty Gal’s in-house brand, 5-10% high-end vintage, and a remaining 60% or so brands the site sells such as Three Floor and Cameo. Come December 4th, Nasty Gal x MAC’s lipstick collaboration.