Missoni’s Spring/Summer 2020 Collection is Inspired by Jane Birkin + Serge Gainsbourg



When the storied romance of Jane Birkin and Serge Gainsbourg is the muse for a fashion collection, you know it is going to be equally passionate and complex. And Angela Missoni perfectly captures their ’70s luxe bohemian lifestyle and fluidity of spirit in her Missoni Spring/Summer 2020 collection, which we have a first glimpse of here.

With an evocative show staged at a public pool in Milan (see the full video below), the exalted designer sought to convey freedom from gender with pieces that she envisioned Serge and Jane effortlessly sharing on a whim: Birkin slipping on a tailored ombre jacket over a floral dress, or Gainsbourg indulging in a sheer knit lurex top. (La liberté!)



The house’s signature stripes were paired with a patchwork of elements including bright florals, windowpane checks, stripes, and knits shot through with metallic threads – sometimes all in the same ensemble. Equally colorful platform shoes were balanced with beaded baskets filled with freshly cut flowers to evoke a breezy summer feeling. (We miss it already.)

During the finale, the models emerged holding portable Little Sun solar lights to bring awareness to climate change, and highlight Missoni’s prominent sustainability efforts.


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