Western shoppers have not been kind to marquee fashion brands’ retail efforts, lo this past decade or so – as trends have shifted to digital purchasing (thus spreading out the actual spend), and a new generation has become less luxury-brand-focused/loyal. But the East still has its label mania nearly fully intact, and thus remains in thrall to the iconic houses.
No surprise then, extravagant boutique openings in major Asian cities are not in the least unusual. And indeed, Missoni has just opened the doors on a striking new Singapore flagship, at The Shoppes by Marina Bay Sands – already home to the likes of Alexander McQueen, Balenciaga, Fendi, Dior…one gets the idea. The 150 square meter space was concepted and designed by Angela Missoni herself, who still retains a refreshingly hands on approach to the brand;s creative endeavors.
“It’s very exciting to have this opportunity to bring the Missoni brand to Singapore’s most iconic luxury mall,” she enthuses. “It is the perfect location for us to debut our flagship boutique, and we hope this will open up new doors for Missoni to expand the brand within the whole Southeast Asia region.”
Featured amongst the stylish racks will be Missoni Womenswear, Menswear, Beachwear and Accessories collections, as well as the new M Missoni collection, designed by daughter Margherita Maccapani Missoni.