Mihara Yasuhiro Heeds Nature’s Call with His Spring 2011 Collection

Inspired by tomes about the great outdoors—Walden, Into the Wild—Tokyo-based designer Mihara Yasuhiro’s spring menswear collection for his line, Miharayasuhiro, pits nature against life in the concrete jungle. The results are poetic creations that combine pastoral American style with a modern street sensibility.

“I drew a line connecting rustic living to urban life,” says the 38-year-old designer, who launched his eponymous brand in 2004. “The wardrobe is based on the style and silhouettes of 1950s America, with a focus on mixing textures and materials.” For example, jackets with muted jacquard details, such as a sun-bleached American flag, interrupt a palate of military gray, green, and dusty pastels. “The collection reinforces a strong belief in the individual,” says Yasuhiro, who has won over European and American critics alike. (His spring 2009 collection was chosen by MensStyle.com, now GQ.com, as one of the 10 best menswear shows presented that year in Paris.) Says Yasuhiro, “My designs are about experiencing, even for a short moment, the thing we all want most: quality of life.”

image Hat, backpack, jacket, sweatshirt, shirt, pants, and sandals by Miharayasuhiro. Socks by Marks & Spencer. Hair by Shinya Fukami. Makeup by Megumi Matsuno. Model: Jack Berry @ Storm Model Management. Stylist’s assistant: Lee Muston. Hair assistant: Keiko Nakamura. Location MK11 Studios, London.

Photo by Ben Hassett.

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