Matthew Williams (Onetime Creative Partner to Kanye West and Lady Gaga) Launches RTW

Courtesy of Alyx and Matthew Williams

Alyx is a name you will be hearing a lot of soon, and for good cause: The designer of this new luxury fashion label is Matthew Williams, the creative genius who worked with Lady Gaga during her rise to fame, as well as with Kanye West work throughout the My Beautiful Dark Twisted FantasyWatch The Throne, and Yeezus eras. The clothes, however, aren’t just for big name stars. Williams tells us:

“Our ideal customer is a confident, sophisticated girl who feels empowered in the clothing, but also won’t care if her clothes get a bit dirty from a night out when she may be up until the sun rises.”

The collection debuts for fall/winter 2015 (in the meantime, see photos of the label above).

Matthew Williams isn’t the first stylist who works with big name stars like Gaga and West to create clothing lines. Check out six others, from stylists working with Rihanna to Beyonce, below.


Fashion director to Lady Gaga from The Fame through Born This Way eras, Formichetti collaborated with Williams on many of Gaga’s iconic projects including the music video for Bad Romance.

Video via Moving Image and Content on YouTube

Appointed Creative Director of Mugler in September 2010, Nicola cast Gaga in the brand’s Fall 2011 Women’s Fashion Show.

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Image via @nicolaformichetti on Instagram

Leaving Mugler to become Artistic Director of Diesel in 2013, Formichetti dubbed his new campaigns #dieselreboot , casting atypical models and using Tumblr to release the campaign.

Image via @nicolaformichetti on Instagram


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Image via @brandonvmaxwell on Instagram

Assisting Nicola Formichetti with styling Gaga since 2010, Brandon took over as Gaga’s Fashion Director in 2013 for The Born This Way Ball. Still styling Gaga, she has also started designing dresses for her, including one she wore to the 2015 Grammys.

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Photo via @brandonvmaxwell on Instagram

Most recent, Karl Lagerfeld shot the two appeared for the cover of The Hollywood Reporter, honoring Hollywood’s 25 most powerful stylists.


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Photo via @virgilabloh on Instagram

Working with Kanye West since 2002 and recently appointed his Creative Director, Virgil Abloh has a major support system to grow in the fashion industry. His new fashion line OFF-WHITE has already seen on Beyonce more than once and can be found at many boutique luxury retailers, as well as larger ones like Barneys.

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Twitter screenshot via @virgilabloh on Instagram

And Kanye can’t help giving his longtime friend and collaborator some Twitter recognition for his recent LVMH Young Designer Awards nomination.


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Photo via @bcompleted on Instagram

Styling for both Beyonce and Madonna (and wife to music video director Jonas Akerlund), B. has set out with her own fashion line, Le Snob, just getting interviewed about it by V Magazine, as well as getting brand placement in CR Fashion Book.

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Image via @lesnob_com on Instagram


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Image via @kevintekinel on Instagram

Working on art direction for Madonna under GB65, Tekinel launched tee-shirt line DEERDANA along with Dana Veraldi. The brand is sold at various retailers including Opening Ceremony and has been worn by everyone from Jay-Z to Oscar-winning actress Lupita Nyongo.

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Image via @deerdana on Instagram


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Image via @cfda on Instagram

While more so designer rather than stylist, Selman’s rise to fame can be aligned with that of his boyfriend and stylist to Rihanna, Mel Ottenberg. Dressing Rihanna in Adam Selman for the 2014 CFDA Awards, Ottenberg put his boyfriend on the fashion map.

We won’t be surprised if we see more collaborations between Adam Selman and Rihanna in the future, and we’re not complaining!

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