Generally shying away from the question often posed regarding her taking over the fashion empire her grandparents Ottavio and Rosita founded in 1953, Margherita Missoni actually left the company a few years ago to pursue her own projects. But in Italy, family still reigns above all – and she has at last returned to the fold, this time as Creative Director of M Missoni.
Launched in 1998, M has become a staple of the higher end of the ready-to-wear market, bringing the mothership’s bold, intrepid colors and fabrics to a more comprehensive audience. It’s currently sold in 60 countries, with annual sales of more than 50 million euros.
“Being identified as the person who can lead the future course of the new M Missoni fills me with pride,” she beams. “It’s exciting to have the opportunity to set new paradigms and forge new directions for this brand, all whilst using the Missoni aesthetic which lives within me.”
“In her professional trajectory within and outside the company, Margherita has demonstrated her considerable skills,” explains Angela Missoni, President / Creative Director of the Group (and mother to Margherita). “Together with her natural understanding of style and her forward thinking creative capacities, she also proved to be an authentic and successful communicator of the house codes. I am confident that her talents will make M Missoni a relevant brand for the years to come.”
The M Missoni SS 2020 collection will be the first under Margherita’s creative leadership, though nothing has yet been revealed about future stylistic direction.