To capture and maintain the attention of both underground and mainstream audiences is a difficult feat for most designers, but Maison Kitsuné has done just that. Founded in 2002 by Gildas Loaëc and Masaya Kuroki, the compelling French record label and fashion house has remained a capsule of cool for an impressive 10 years, thanks to its equally engaging focus on beats and threads. In honor of Maison Kitsuné’s first decade (and other firsts, including their debut stateside boutique inside the NoMad Hotel), Loaëc and Kuroki have launched an exclusive range of limited-edition goodies to thank their many diehard fans.
Housed on a super-new celebration site that includes a decade’s worth of brand highlights, the anniversary capsule collection features limited-edition tees, polos, totes and keychains graced with Kitsuné’s signature fox. Top picks include this tee with a silk-screened fox on the chest and back ($64), this adorable sticker sheet ($3.81), this rad tote bag with a colored fox ($19). There’s also a flossy keychain (complete with a chic fabric pouch) that looks to be out of stock until November 16th.
A touchstone birthday and a new boutique aren’t the only events worth celebrating about: WWD recently revealed that Maison Kitsuné has been named guest designer of Pitti W, with Kenzo also participating as the designers for Pitti Uomo. Big moves.