Louis Vuitton’s New Unisex ‘Les Colognes’ Are an Homage to ‘Le California’



Considering what an all encompassing lifestyle one is able to be immersed in by becoming a devotee of Louis Vuitton, it seems odd to think that their first men’s fragrance range was launched only last year – with the five scents making up the Les Parfums collection, bottles by Marc Newson.

Now they’re going unisex, with the equally concisely titled collection Les Colognes – and curiously enough for the French luxury house, the inspiration is, well…California. In which case the timing could not be more perfect; after all, with spring in full bloom, no one really wants to smell like a pine forest or a pile of dry firewood, do they?

Rather, we get such optimistically monikered fragrances – by LV’s Master Perfumer Jacques Cavalier Belletrud – as Sun Song, Cactus Garden and Afternoon Swim. The scents evoke the endless sky and sun, the wide open desert, and the all around ineffable pleasures of nature in the great Golden State.

All three come in stark but cool, almost apothecary like bottles, with the blue, green and yellow fragrances contained within aesthetically distinguishing each. Vivacious packaging is by L.A. multimedia artist Alex Israel. In fact, it’s all so cheerful, it might even inspire your average Francophile to the occasional sunny disposition.


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