Casting Surprise (to No One): Kim and Kanye for Balmain

Photo: John Salangsang/

Well this is…unsurprising.


Et billede slået op af Kim Kardashian West (@kimkardashian) den

Now that the infamous Vogue cover is in the bag, anything is possible. Not to mention that Kim and Kanye are established frow-sitters now.

Perhaps if it were any other brand than the Olivier Rousteing-helmed Balmain, this ad debut might have been more notable. But as avid media consumers, I think we’ve already established that Rousteing is firmly team Kimye. The sexed up ad is nothing short of what we’ve come to expect from Kardashian (and West’s) meticulous self-branding.

Balmain Spring/Summer 2015 campaign Zdjęcie zamieszczone przez użytkownika Kim Kardashian West (@kimkardashian)


Regardless. Congrats Kimye, you are officially fashion A-listers. Then again–so is this guy.

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