Label to Watch: Kelly Slater’s Outerknown

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Pro surfer Kelly Slater is set to become our next celebrity fashion and lifestyle guru, but unlike Gwyneth’s Goop or Blake’s Preserve (no shade), Slater has built a team based on more than his own name and fame.

Already, his soon-to-be-launched line Outerknown is backed by Kering Group–the global fashion conglomerate that owns Balenciaga, Bottega Veneta, and Stella McCartney to name a few.

The rest of the dream team is composed of seasoned experts. Design will be helmed by Slater in partnership with GQ Best New Menswear Designer John Moore as creative director.

Outerknown has a great team behind it: Julie Gilhart, former Barney’s New York fashion director and fashion consultant will serve as an executive board member, a role in which she will mentor designers through the creative process and develop the voice of the brand in regard to design, sales, production, and communications. Stella Ishii will be sales director. Ishii’s showroom The News has worked on the launches of brands like Alexander Wang, 3.1 Phillip Lim, and The Row, and Shelly Gottschamer is on board as Outerknown’s new director of supply chain and sustainability–values Outerknown and Kerig plan to place a premium on. Gottschacher got her start in fashion and product development Levi’s Strauss & Co. and spent the past five years at Patagonia working on the transparent and environmentally conscious supply chain that has brought the brand recognition.

“I feel there is a need to truly experience the world through clothes that are not just beautiful or handsome but made with the intention to have less impact on the earth. I want to get behind brands that have this value and Kelly Slater inspires this kind of style and thought. I feel sure this is the future,” Gilhart said in a press release.

Keep your eyes open for Outerknown’s debut collections, men’s for Fall 2015 and women’s for Resort 2015.