Kelly Osbourne’s been having some serious conversations with her clothing. Her new line, Stories… launches on HSN on September 25th. It’s both the culmination and beginning of a passion project Osbourne’s been dreaming up for more than a decade.
Part of the hold-up was Kelly’s determination to include sizes from 0-24. The size range, however, goes way beyond the normal expectation of “here is this shirt in an XS, and here it is in an XL.” Stories… contains a remarkable attention to detail, especially given that the line ranges from $55-$170. Dresses are lined with shapewear fabric, and button down blouses contain extra snaps to prevent unintended boobage. From thoughtful darts and shoulder pads, to little books on the tags in which the wearer can jot down the memories created in the piece, Osbourne’s line takes fashion to a whole new personal level. I caught up with the designer and Fashion Police star to talk shop.
I designed each piece after a story about something that happened in my life. So, now I go back and name them–and you’ll find out the names of each piece and the story behind the item when the website is launched. I called it Stories… because I believe every time you wear something, it tells the story of the place you were, and what you did. On the tags there will be little books where you can write down the story of where you wore it. When you go to the website, you can share your story. Then, (we’re not shooting the clothes on models), when you’ve worn the piece of clothing, you can upload your picture so people can see what women of all shapes and sizes look like in each piece. I want people to share how they style things and how they do things differently! But it will be monitored–I will not have anyone say that anyone else looks bad!
Has being on Fashion Police made it either easier or harder for you to approach actually being a designer?
Way harder. Harder in the sense that there’s higher expectations. But I had already started this process before I even signed up for Fashion Police. I don’t believe in entering into any business, or even any friendship without educating yourself first. That’s what my parents have always taught me. If you want to be a toilet cleaner, be the best damn toilet cleaner that you can be. I did my research on fabrics and cuts. I’m so lucky because I have incredible friends within the fashion world–my best friend Ali Barone owns an atelier in downtown L.A. so I got to go down and watch them cut patterns and see what works and try a few things.
One of the things that you, and everyone, is most excited about when it comes to this line is that the sizes range from 0-24–how did that change the design process?
What I wanted to do was make basic clothing for women of all sizes. We did three patterns–if it doesn’t look good in all three patterns, the design doesn’t go through.
You must be getting so much incredible feedback–
Oh my god! I can’t stop crying! I have to tip my head so I don’t run my makeup every time! I thought people were going to think I was crazy. The amount of young women who have sent me these messages–on Instagram, Facebook, Twitter, to my mom, to my my dad, everyone that is close to me…You know, I don’t want to be the next Stella McCartney, I don’t want to be the next Coco Chanel. I want to make fashion fair! I remember what it was like being that girl who was a size 12 and had to go to a different section in the department store. That’s ridiculous. It makes you feel awful.
So you were just holding on to this design waiting for the opportunity?
It was white with a pink bow originally! You can also put the bow on the back and turn it around–there’s so many different ways to wear it.
The line shows a lot of British influence. What are your favorite things about British style?
There’s no conformity in England–you’re free to be whoever you want to be. And people will come up to you and say ‘Yeah, you look like a twat,’ and you just move on! It’s not about fitting in–it’s not about ‘Oh, what will people think if I wear that!?’ It’s about having fun with fashion–and in England, we’re lucky because you can get high fashion at low prices–they really started that–high street fashion, or what the elite fashion world calls ‘disposable fashion.’
British or not, there’s something for everyone in this small collection. Like Kelly intended, these are the types of clothes (peter-pan collared mini dresses, sleek tartan blazers, and athletic-esque black trousers) that you’ll want to create your own stories in.
Images courtesy of Jupi/Kelly Osbourne