Kate Middleton Almost Made Issa Go Bankrupt

As I said back in 2010, the world will never stop caring about what Kate Middleton wears. From fascinators to bikinis to repeat outfits, everyone has an opinion about what she dons and everyone—especially UK folks—want to channel her looks in hopes of landing their very own royal husband. Her most memorable, mimic-worthy moment was when she emerged in that blue Issa London dress during her royal engagement announcement. The British brand received so many requests for the design that it nearly broke the company down.

Issa chairwoman (and high-profile style star in her own right) Camilla Al Fayed tells Vogue UK: "It absolutely sky-rocketed the brand on a global scale, but it was too much […] Demand was so huge the business couldn’t cope." She goes on to explain that the brand was "basically run by interns, students and [the designer]" and that there was no business model. 

Despite the bankrupt scare, Issa has plans to open its first standalone store in Japan this week.

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