Photo: @clermonttwins on Instagram
Yeezy season 6 is here, and for the new campaign Kanye has enlisted the help of social media titans, not least of which was Paris Hilton, to pose for the shots.
Instead of opting for a studio portrait shoot, West dressed up the influencers to look like Kim Kardashian and mimic paparazzi shots, giving everyone a waist-length platinum blonde wig and Yeezy outfits (or lack thereof) that Kim herself has worn in the past.
Instagram heavyweights included Chinqpink, Babymeia, Balencizara, Yovanna Ventura, the Clermont twins, Jordyn Woods, Sami Miro, and Lela Star. The collection of identically-wigged women lends the campaign a creepy, plastic feel that adds an edge to his minimalist line of athleisurewear. Take a look at some of our favorite shots below.
First off, here’s Paris.
Now here’s the Clermont twins – our personal favorite shots, because it looks like there’s an army of clones walking Los Angeles, except like a Kardashian instead of Storm Troopers.
And here’s Chinqpink.