Joe Fresh Keeps Getting Fresher

Joe Mimran. Photo: Paul Porter/

We all know, agree, and are grateful, by now, for the fact that how fast the fashion is isn’t necessarily in direct correlation with desirability. But what better way to prove that point than by enlisting a designer whose previous experience includes brands like Céline, Calvin Klein, and Jil Sander? That’s a brief descriptor of Joe Fresh’s new SVP of Women’s Design, Henriette Ernst‘s résumé. Ernst’s new position will be based out of the New York design studio where she will report to Joe Mimran, creative director, and Mario Grauso, president.

Of her plans, Ernst said it was too early to say much but noted to WWD that, “Joe needs other people on board to execute his vision and keep the quality and standards he wants. The vision from Joe is already very strong. I really like good comfortable casual clothes with beautiful elevated colors and perfect fit.”

As far as what she plans to improve, she mentioned expanding options for dressier apparel.

So basically, you’ll soon know where to look for your next party dress.

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