Courtesy of H&M
Here in NYC, we’re dealing with a spring that seems perfectly content to simply not exist–40 degrees and rainy–come on.
None of that for H&M though. The fashion powerhouse is 100% ready for summer and getting ready to launch their bikini-filled campaign starring Joan Smalls, Natasha Poly, Doutzen Kroes, and Adriana Lima.
To celebrate the campaign, they’re keeping things local, which for them means Swedish, with an exclusive track by Axwell /\ Ingrosso, who are set to debut their first album since parting ways with Swedish House Mafia this summer.
Watch for the video and song elements of the campaign to hit on April 30th, but in the meantime, start dreaming up your warmer weather getaways now with highlights from the summer collection, all of which will be available on April 30th!