Sandra Rieder and Chloe Wheatcroft (Muse) wear H&M Conscious Collection. Photos by Jaesung Lee.
We live in our denim — there’s simply nothing else that makes more sense for our lives. H&M has given us new reason to stay swathed in the stuff with the launch of the new Conscious Collection, available to shop now in stores and online. The materials that make up the collection are more sustainable than ever, and the processes used to create each wash are scrutinized for minimal environmental impact. To top it off, the collection is gorgeous. Smart and pretty? Sounds like the perfect package.
Photographer: Jaesung Lee
Models: Sandra Rieder and Chloe Wheatcroft (Muse)
Stylist: Alyssa Shapiro
Hair: Jason Murillo
Makeup: Dana Rae Ashburn
Stylist Assistant: Emily Ovaert
Shot on location at 13 Eight Avenue, a West Village townhouse available for sale now. For more information, click here. Special thanks to the Eklund Gomes Team and Clayton Orrigo.