Brands That Give Back: #GivingTuesday and Beyond

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Now that the consumerist Christmas of Black Friday and Cyber Monday have both passed we’re onto greener pastures, i.e. the newer #GivingTuesday. It’s exciting to highlight companies we love giving back to their communities, manufacturers, and causes of great importance to them. And after all, if there were ever a truly legitimate excuse to shop…



Brand new e-comm site Vida seeks to bring socially responsible shopping and a unique manufacturing model together. The initial launch includes just five types of items (varied scarves and tops) adorned with unique designs from global designers. vida tank

Thanks to the use of direct-to-fabric digital printing, VIDA produces reasonably priced, high quality items in direct response to demand. As a result of this model, VIDA can ensure that craftspeople are fairly compensated. VIDA discovers artists from all disciplines, including painters, photographers, graphic designers, sculptors, architects, textile artists, and print designers. The artists are located across the globe and get the opportunity to connect with both manufacturers and consumers and make a living from their passion. In further keeping with the #giving spirit, factory workers are provided literacy programs and the opportunity to learn to read, write, and do basic math.


Beginning today and continuing through the 8th of December, luxury consignment site The Real Real will be donating 5% of profits to seven different charities–one each day, up to $5000.00. realreal


Union + Fifth picked #GivingTuesday to launch explaining that they identify as “fundraisers first, fashionistas second.” To that end comes a site where you can buy high-end, discounted wares knowing that 100% of proceeds go directly to foundations like these.


The ultimate shopping app has curated a #GivingTuesday collection–a selection of brands on their site with philanthropically-minded missions. Literally, every option is a stunning work of art so whether you’re buying a conscientious gift or a treat for yourself, you can’t go wrong. From the most gorgeous minimalist iPhone case to this extremely chic carafe which benefits charity:water.