Gentle Monster Launches Nordstrom Pop-Up in 7 Cities

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As part of Olivia Kim’s ongoing Pop-In@Nordstrom series, cool South Korea based eyewear purveyors Gentle Monster will launch an exclusive  pop-up today at Nordstrom.

A cult favorite in Asia, the eyewear brand will offer a selection of 40 men’s and women’s styles from their rather conceptual collection – from angular, high-fashion stunners to more casual everyday faves.

Says Gentle Monster USA’s Taye Yun, “This amazing opportunity allows us to reach out to Nordstrom customers through space and design. Although we have been present in select Nordstrom stores, Pop-In provides us with the platform to creatively connect directly and introduce our brand in a new and exciting way.”

The ephemeral shop will be a feature of seven Nordstrom stores across North America: Downtown Seattle; Bellevue Square, Bellevue (WA); NorthPark Center, Dallas; The Grove, LA; Michigan Avenue, Chicago; CF Pacific Centre, Vancouver; CF Toronto Eaton Centre. Previous Pop-In partners have included Alexander Wang, Opening Ceremony and Paris’ Merci.