Gentle Fendi Eyewear Collection is Launched with a Totally Surrealist Campaign

 

 

Fashion collaborations are simply abounding these days; but when two of our favorite brands come together to create something unpredictably grand and groovy…well, it’s definitely still news. And to be sure, iconic fashion house Fendi has just teamed up with super hip South Korean eyewear creator Gentle Monster, to bring to life a capsule collection of impossibly cool limited edition sunglasses.

The Gentle Fendi collection is introduced via a campaign with a surreal, Dali-esque video directed by Russian artist collective AES+F. It features models wearing the limited-edition eyewear as they playfully cavort with alien-like geometric forms. (Is it possible this is what the world looks like through Gentle Fendi glasses?)

 

 

The striking collection includes two unisex eyewear styles which are each available in three colorways. Gentle Fendi No. 1 is an avant-garde take on the classic cat’s eye frame in black, blue, and pink with the Fendi logo prominently displayed on the tips of the lenses. Gentle Fendi No. 2 is a universally flattering oversized aviator shape in khaki, orange, and yellow with the distinctive Fendi logo visible on the temples.

For our part, we’re still having a hard time deciding.

Gentle Fendi debuts May 7th, and is available in select Fendi and Gentle Monster boutiques worldwide.

 

 

 

 

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