Although winter’s chill is just beginning to descend upon New York (and Paris), the Dior Spring/Summer 2020 Ready-To-Wear advertising campaign is already in full bloom. Artistic director Maria Grazia Chiuri (a creative juggernaut since taking the reins at the French fashion house) once again partnered with acclaimed fashion photographer Brigitte Niedermair—who was honored in 2019 with a solo exhibition at the Museum of Palazzo Mocenigo, as part of the Venice Biennale—to showcase the somewhat “sylvan” collection.
Niedermair’s images vividly highlight the collection’s rich textures, lush floral embroidery, and precious accessories, that pop when against a botanically patterned grey background.
And perfectly cast, gamine model Ruth Bell captivatingly conjures the whimsically sexy spirit of Audrey Hepburn, a la Funny Face, in a raffia bucket hat and oversized sunglasses. Ladylike floral embroidery is contrasted with punk-inspired lug-sole boots (which we predict will easily make our 2020 top ten fashion items), capturing that ever rebellious couture spirit of Dior.