First Images: Bella Hadid Stars in Missoni Winter 2019 Campaign by Mert & Marcus



Nearly two decades after shooting their first Missoni campaign together – still early in their now storied career – fashion photography legends Mert Alas and Marcus Piggott have collaborated again under the creative direction of Angela Missoni to shoot the house’s Winter 2019 campaign in Cappadocia, Turkey. It’s set against the surreal volcanic landscape of spired rock formations known as the ‘Fairy Chimneys.’

Mert & Marcus take full advantage of this arid and beguiling moonscape, home to Bronze Age cave dwellers and adventurist tradesmen who traversed the desert for centuries, trading exotic spices and fabrics across kingdoms and empires. They used this imposing but exquisite backdrop as the stage upon which an exhibition unfolds of long, form-fitting dresses in black-and-white or colorful graphic motifs, vertical bands, geometric forms, and sophisticated monochromatic hues.



The landscape is only eclipsed by the warm, vibrant color scheme selected by Ms. Missoni and punctuated by trademark geometric elements of Missoni patterns that are so familiar to those who know and love the Missoni aesthetic – always contemporary, yet elegantly classic.

The sumptuous, warm pieces from the Missoni and Missoni Man collections are worn by supermodels Bella Hadid and Adut Akech,  as well as Alton Mason and Dong Su Moon. They appear as magical creatures, supernatural apparitions silhouetted against the terrain, like intergalactic travelers caught up in unrevealed and mysterious scenarios.

They are beings from the future, rendered extraordinarily perfect and seductive through the digital manipulations of Mert & Marcus – cyborgs composed of human features that both enchant and mystify.


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