Dua Lipa is free to do what she wants. And smell beautiful doing it.
Indeed, the model turned songstress was been tapped by YSL Beauté as the brand ambassador for their latest fragrance, Libre, which is French for “free.” And as someone who has a rocked a few memorably androgynous looks, advocating a scent that walks the line between masculine and feminine seems perfectly reasonable. Her utterly modern take on classic beauty does genuinely seem to embody the Libre ethos.
Proof of YSL’s enthusiasm for the collaboration was the splashy NYFW party we attended for the launch – for which the Classic Car Club on the Hudson River was transformed into a seductive playground, with an interactive Freedom Wall, where we were given the opportunity to film our own Freedom Manifesto (we’ll spare you the result). DJ Caroline Polachek and free-flowing champagne entertained the considerable style/culture cognoscenti, including Anwar Hadid, Diplo, Mark Ronson, Zara Larsson, Elsa Hosk, Lauren Wasser and Halima Aden.
The campaign itself shows Dua Lipa communing with a majestic looking eagle, while an update of the The Stones’ classic “I’m Free” provides the musical backdrop. Here’s what it looks like.