Dior Unveils Striking New Boutique at the Hôtel de Paris in Monte Carlo


Despite its miniscule proportions (only Vatican City is smaller), Monaco boasts a pretty impressive GDP, due to its $161,000 per capita income. So splashy new places to drop that cash can seem almost matter-of-fact.

But the new three-story Dior Monte Carlo boutique (inaugurated this month in the company of Prince Albert and Princess Charlène) is anything but just another standard issue luxury emporium. First, it’s slotted into the arguably legendary Belle Epoque Hôtel de Paris, on the glittering Place du Casino. But perhaps most significantly, the interiors were designed by none-other than that irreverent aesthetic provocateur himself, Peter Marino, in all its phenomenal pinkness. (Marino is apparently very into pink these days.)



Indeed, pink settees, curtains and, well, shoes, embolden an otherwise subdued, mostly white-and-grey color scheme. The late Monsieur Dior himself called it, “the color of happiness and femininity.” Even a Martin Kline painting is splashed with the pink.

Elsewhere, well-chosen pieces like the original Pierre Paulin chairs, and a Hubert de Gall Frissons Tornade coffee table, give the whole space an elegant, understated eclecticism. The boutique carries a full complement of both the Dior women’s and men’s collections.

Après shopping, pop up to the hotel’s brand new ÔMER restaurant, overseen by Alain Ducasse, for a creative, Mediterranean inspired lunch or dinner, with heart-racing views of the sea of the same name.



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