Dior has officially announced the release of its 2019 fall/winter ready-to-wear collection (by Creative Director Maria Grazia Chiuri) with a playfully bold new campaign. Shot by photographer Brigitte Niedermair, it features models Selena Forrest and Ruth Bell.
Most fascinatingly, the exalted Parisian house looked to 1950s London Teddy Girls for inspiration. Those zeitgeist-shifting young women wore traditionally male attire, including blazers, trench coats and dandies, as an expression of rebellious equality.
Fittingly, Chiuri revived this sometimes overlooked period of female style iconoclasm with bold, large, boxed tartans, in alternating checks of black in sets with green, red and white.
Smartly incorporated accessories, including matching bucket hats, elegant handbags and eclectic jewelry add an extra touch of refinement and femininity. Particularly evident is the homage to classic signifiers of British culture favored by Dior, as seen in the tartan fabrics mingling with leopard print, birds in flight and palm trees.
Chiuri was tapped by the luxury label from Valentino three years ago, where she revitalized and elevated the iconic label. And this collection is more about expressing the power and potential of women, less about designing strictly to the female silhouette, like so many of her predecessors at Dior.
Personally, we’re excited for the change.