With two weekends of Ultra behind us, and Coachella fast approaching, everyone has been coming down with a case of festival fever, and the retailers have taken notice. Like its hip-hop predecessor, the EDM genre has caught the eye of the fashion industry, which has now adopted the trending festival styles into their own fashion campaigns.
Just take a look at what some notable retail chains have come up with for their spring/summer advertisements. It won’t be long before tie-dyed bandeaus and furry hoods are gracing the editorial pages of Vogue (Ummm not!).