Christian Siriano and Verizon debuted the first-ever social imprint dresses last night at the Gilded Lily. What exactly is a social imprint dress, and why is it worth reading about? Excellent question readers.
The social imprint dress is basically a visual data graphic constructed from tweets (yes–tweets). This was done by Verizon, who monitored and categorized tweets at or including a hashtag for a Fashion Rocks artist or designer. The fabric, which consists of a modern cubic print, is actually the composite of symbols representing the different categories of social media posts. The style of fabric and final dresses were designed by the talented Christian Siriano, and will be up for auction on Charity Buzz (bid here!) until October 7 with all proceeds going to Dress for Success.