Gucci’s 2017 Gift Giving campaign is a (literal) work of art. The fashion house commissioned Spanish artist Ignasi Monreal to paint all their winter wares, and the results are magnificent: classically romantic images with modern Gucci clothing and Icarus-inspired creatures and compositions.
“Icarus fascinates me because of his story, which could be read a bit like a mantra, I guess,” says Monreal. “If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side. It’s not a cosmic science, just a tricky human condition. Icarus himself is a very romantic character and of course symbolic of everything young and pretty. Very East London!”
The campaign includes a gorgeous book showcasing everything up for sale this year – including tees, outerwear, shoes, jewelry, and porcelain.
Images: Ignasi Monreal for Gucci