First Images: Gucci Cruise Men’s Lookbook


The lookbook for Gucci Cruise’s men’s collection was shot at the Ville de Cannes in France, as well as at the InterContinental Carlton Cannes Hotel and the Carlton Beach Club – and it’s appropriately glamorous.

The sunny, vibrant photos transport one from the doldrum dreariness of another Monday afternoon in the sweaty city to the fabulous vacation world of the south of France, in head to toe glittering Gucci. Shot by Martin Parr, the images tell an energetic story of youth, frivolity, and elegance.

Gucci’s Cruise collection continues to dazzle us with it’s more-is-more, colorful, pattern-filled, texture-heavy mania of statement ensembles. Take a look in the following slides.


Photography: Martin Parr for Gucci


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