Chanel will be taking its Japanese devotees on an intimate journey into the very sources of the brand’s ideology this fall, on the fifth leg of its installation, Mademoiselle Privé. It is an apt title, one that also adorns the doors of its Paris Creation Studio at 31 rue Cambon.
The innovative exhibition features iconic pieces from its archives, and will be open to the public this month and is up through December 1 at Tokyo’s B&C Hall. It follows a successful run earlier this year in Shanghai, which was preceded by Hong Kong in 2018, Seoul in 2017 and London in 2015.
Visitors will experience Chanel’s creative processes as well as its absolute sense of luxury up close, with three different worlds being presented: haute couture, fragrance and jewelry. Among the highlights is a panoply of fabrics and patterns from Chanel’s most groundbreaking designs, with several salons dedicated to different materials used in past collections.
Also, a gallery devoted to the classic fragrance Chanel No. 5, which was created in 1921 and remains absolutely iconic. It’s just one example of the label’s unmatched longevity and relevance, as the scent continues to remain en vogue after nearly 100 years.
Perhaps most dazzling is the Bijoux de Diamants jewelry, Gabrielle “Coco” Chanel’s collection of diamonds in platinum designed in 1932. It pioneered the use of flowing, asymmetrical styles at a time when high jewelry was quite stiff, making use of motifs of the sun, stars, and lions – favored symbols of the legendary designer. At the time of the release of the collection, it was quite unusual for a couturier to dabble in high-end jewelry.
To any connoisseur of Chanel, the installation is a delight to the senses, and is perhaps even a reason to stop putting off that trip to Tokyo.
Chanel Mademoiselle Privé Tokyo will be presented from October 19 to December 1 at the B&C Hall in Tennoz, Shinagawa.