No brand celebrates women in all their complexities quite like Chanel. It is constantly finding new ways to fuse the modern and the classic, the strong and the feminine – something that’s perfectly encapsulated in its iconic perfumes. For their latest project, a multimedia online experience aptly titled The Fifth Sense, Chanel teamed up with i-D to highlight some of the most innovative and complex women working in the arts today. As part of the project, Chanel and i-D are highlighting the artistic practices of six women, specifically exploring the ways in which their visions are influenced by smell.
Entitled “Making Movement,” the fifth film in the series profiles the stunning Japanese ballet dancer Nozomi Iijima as she choreographs her very first piece. Inspired by Chanel No. 5, Iijima’s piece marries technical precision and fluid self-expression to create something that’s at once beautifully unfamiliar and timeless. “In dance, the classic is the foundation of the modern,” she explains. “And so as a woman and as a dancer I feel I have to carry both.” Not only is Iijima’s unique approach to movement endlessly mesmerizing, it illustrates strength in femininity – a notion that couldn’t be more Chanel.
Through The Fifth Sense, Chanel and i-D challenge female artists to view their work through a different lens, ultimately urging them to create something fresh and beautiful.
Find out more about The Fifth Sense and click here to watch “Making Movement”.