Brioni Opens New Flagship Store on Upper East Side

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Luxury menswear brand Brioni has opened their flagship NYC location on the Upper East Side, at 688 Madison Avenue.

“We are excited about our new Madison Avenue flagship location,” said Gianluca Flore, Chief Executive Officer of Brioni. “This store is a cornerstone in Brioni’s global strategy and simultaneously cements our strong relationship with New York and the American market.”


Brioni’s gorgeous new location is designed by David Chipperfield architects with references to Ancient Roman design concepts in the robust, colored marble columns and grey travertine floor – the retail space exemplifies a marriage of Classical materials and elegance with modern simplicity and sleekness.

“Enhancing the Brand’s roman roots with a contemporary undercurrent,” Flore continues, “the store showcases all the elements which compose the Brioni lifestyle and offers our customers a remarkable shopping experience.”