BlackBook Exclusive: Watch Tattoo Icon Mark Mahoney Inspire Citizens of Humanity

There are a few things that you absolutely must do when visiting Los Angeles. Besides stuffing your face at In-N-Out Burger and wacky-people-watching on the Venice Beach Boardwalk (don’t forget to say what’s up to Harry Perry), you have to get inked at Shamrock Social Club in Hollywood. If you’re lucky, you’ll score a seat with the legendary tattoo parlor’s owner and principal artist, Mark Mahoney. Known for tatting the likes of Johnny Depp, Rihanna, David Beckham and Lady Gaga, Mahoney’s passion for his craft is unparalleled, which is why premium denim and apparel brand Citizens of Humanity tapped him to be the latest subject of its inspirational video series, Just Like You. Although the episode officially goes live next Monday, Citizens hooked us up with it before anyone else. Watch it after the jump.

Paired with the video is a limited-edition collaboration tee that can be snapped up for $38 here. All proceeds from the Mark Mahoney x Citizens of Humanity Tee will benefit Homeboy Industries, an LA-based organization that provides hope, training and support to formerly gang involved men and women. 

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