When you’re Beyonce, you don’t design for Dillard’s, New York & Co or even River Island. When you’re Beyonce, you don’t want people wearing what you wear, you want people to be wearing you. In an effort to ensure all of her diehard fans are walking billboards which will, in turn spawn new diehard fans, the sexiest woman of the century has launched her very own boutique, inspired by her very own world tour.
The Mrs. Carter Show Online Store is filled with high quality apparel and accessories emblazoned with the tour’s logo and promo imagery. Definitely a step up from your run-of-the-mill koozies, the shop features fancy things like embroidered snapbacks ($23) and gloriously narcissistic tees ($54.99) in only the best fabrications. From the models to the site’s super-clean layout, it all looks pristinely stylized, which is expected from an obscenely famous pop star who has top-notch artistic resources in the palms of her hands. I’m not saying that the curated selection warrants a runway show, I’m just saying that I wouldn’t be surprised if "Beyonce Tour Merch" is on the next fashion week schedule. Shop it all here.