“Wrap it before you tap it” is so 2016 because this year, all you need to do “Protect your Wang.” That’s the slogan bringing together designer Alexander Wang and your fav condom brand Trojan for one of the most perfect Pride partnerships we’ve ever seen. When you settle into the crowd at the New York City LGBTQ Pride March on Sunday, Wang and Trojan will be heading down the parade route in a big black tube to remind you that safe sex is the best sex.
In typical Wang fashion, the all-black tube is modelled after one of the designer’s previous party busses and features a DJ booth and stripper poles to make it a ride we won’t forget. The collaboration nearly happened a year ago, but Wang wasn’t able to make it timing-wise before Pride. “This year when it came around I was, like, ‘Oh, I’ve got to get back in touch with them,'” Wang told CR Fashion Book. “We’ve never been able to participate in a big way with the Pride celebration, especially in New York.”
This year, Pride is all about going big or going home—and you can expect a big Wang presence. The float will distribute Trojan condoms and on-brand temporary tattoos, DJ Jesse Marco will spin some bops, and Wang and the marchers will have on “Protect Your Wang” T-shirts you’ll be trying to buy at a thrift store in a month. Wang is also going to be donating his design fee to the LGBTQ Community Center of New York because the only thing better than a nice Wang is a charitable one.
“I felt this partnership with Trojan was a positive way to reinforce the message of inclusion and promote wellness within the LGBTQ community,” he said in a press release. “I feel proud to be able to celebrate our differences and remind everyone to ‘Protect Your Wang.'”