Courtesy of Acne Studios
Acne Studios has created six mini-films to accompany the launch of their new underwear line–proving further that the promotion for the underwear is vastly more compelling than the simple undergarments themselves (Big kudos, Acne marketing team). (We still want them.)
The films follow the same aesthetic as the colorful print ads, but each have a different voicemail message as the soundtrack. Each one is only around 20 seconds long (read: perfect workday distraction) and features a different model from the ads.
As someone who loves “just because” voicemail messages, I found the films quirky, interesting, and weirdly endearing. Check them out for yourself below!