Vivienne Westwood has today released a short fashion film ahead of her Fall/Winter 18-19 collection, titled “Don’t Get Killed.”
It takes viewers behind the scenes of Westwood’s campaign photoshoot for her upcoming new collection, and features some words of wisdom from the designer herself.
“Happy new year, world,” she begins. “I designed a set of playing cards, which is a strategy to save the whole world. Collect the cards, connect the cards. I am here at a photoshoot for our new collection. And it’s got a theme of war running through it. And here they are, printed as prayer flags. Because, don’t forget, when you connect the cards, then it brings peace.”
Westwood has explored this concept of playing cards in the past – in a press release on her site describing her Spring 18 collection, the queen of punk explains: “Everything’s connected, you can collect them like football cards; it is also a plan of action, a survey map. If we connect the dots, we can win the fight for the free world, first step: Switch to [sic] Green Energy Supplier.”
A feature-length documentary on Westwood titled Westwood: Punk, Icon, Activist is set for release this year, and will compete in the World Documentary Cinema Competition later this month at Sundance Film Festival.
Take a look at the Fall/Winter 18-19 campaign film below.