Lower East Side mainstay and BlackBook favorite Prema has a new couple in charge. Hair and makeup gurus-turned-married couple Nick and Gregg Lennon Jr. have taken over Prema’s Lower East Side location, with the goal of turning the space into a haven for all of the city’s coolest creatives.
Launched in 2004 by Francesco Ruggerino with its first location in Bondi, Australia, Prema has been a radical force in the industry for over a decade. With two locations in Australia (Bondi and Surry Hills), the salon set up shop on Stanton Street in 2014. Walking through the neighborhood, there’s no shortage of quirky hair salons; but there’s none like Prema anywhere in the city.
To celebrate their appointment last month, Gregg and Nick threw a “Paint It Black” party in which the space got its ’80s goth makeover. With all black everything and a giant painting of Edward Scissorhands, it’s no wonder Prema is the go-to salon for some of NYC’s freaks, influencers and artists.
But it’s not just the top of the line stylists and unforgettable vibe that make Prema our new staple. As part of the queer community, Gregg and Nick are dedicated to making the salon an all-inclusive and safe space rooted in community activism. The duo plans to initiate “salon nights” at the salon, in which members of the community can come together for events and to engage in creative conversations. In the future, the partners also plan to produce events in which proceeds will benefit different LGBTQ charities.
There are no words! So beyond obsessed with the look for the @kaiminofficial show with hair direction by @daledela for Prema in collaboration with @charlielemindu using @anti.collective 🔥 Shoutout to EVERYONE who helped make this so epic! #Repost @cheekymaa ・・・ Backstage @kaiminofficial with this lil babe @princessgollum makeup @ryburk hair @premahair
Since its opening in 2004, Prema has developed a reputation for creating cutting edge looks with unique products, including Ruggerino’s own line, ANTI, (which is sold at the salon) and an innovative aesthetic. The owner has brought the same ethos to the Lower East Side, with the help of Gregg, Nick, and their team of leading stylists.
Prema is located at 101 Stanton Street in the Lower East Side. The salon is open Tuesday through Friday from 11AM to 9PM, and until 7PM on Saturday and Sunday.