Boys Keep Swinging: Ferragamo Debuts Tornabuoni 1927 Men’s Collection




Though sitting in overheated outdoor cafes doesn’t exactly call for a sweeping wardrobe overhaul, it doesn’t mean we have to entirely ignore that fashionable voice in our head, the one that’s been suddenly re-awakened by at least a partial emergence from our months long quarantine. Yes, we are going out again.

Now surely, what we really wish we were doing right now is sharing negronis on the rocks at La Terrazza rooftop bar above Florence’s Ferragamo-owned Hotel Continentale. But considering the utter impossibility of such a thing, we’re otherwise contented with the news that the exalted Italian fashion house is bringing Firenze style to us, with its new men’s accessories collection, evocatively titled Tornabuoni 1927.



The name itself is a joining of the famous via where their HQ is located, with the year that Salvatore Ferragamo returned to the Tuscan capital from Hollywood, to make a future legend of his eponymous shoe brand. And, as that moniker gives away, the line is decidedly imbued with a classical cool and distinctly Italian sort of understated chic.

The Tornabuoni 1927 logo appears on deerskin sailing bags, totes, and clutches, in refined black or white, as well as approachably priced nylon backpacks, waist bags, shoulder bags and totes, in red, white or black. Small leather goods include a wallet and credit card holder.

Being Ferragamo, of course, the accompanying campaign was shot in a moodily lit manor house somewhere in the Florentine hills—making the collection all the more irresistible. And after about 20 weeks of lockdown, we can say without hesitation that we’re most definitely in need of a bit of Italian elegance right now.


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