Celebrating Downtown’s Brand New Max Mara Whitney Bag

View of the new Whitney Museum. Photo: Billy Farrell/BFAnyc.com

Downtown’s got a brand new bag. Along with a new museum (hello, Whitney, opening in May), a new skyline (what’s up 1WTC), and a plethora of restaurants and attractions that are bound to pop up around them, we’ve got a new accessory with which to carry our essentials below 14th Street. Renzo Piano, the starchitect for the Whitney Museum, also had a hand in the Max Mara Whitney bag, an homage to the building itself.

On Wednesday evening, the chic  (Pari Ehsan, DJ Harley Viera-NewtonLauren Remington Platt, Claire Distenfeld, Genevieve Jones, Natalie JoosJohn Buffalo Mailer, Nicolas Niarchos) gathered at the Boom Boom Room atop the Standard hotel to fete the new bag — the purse and the view of the new museum both on view for revelers to enjoy.

The limited edition bag (carried by Milly Piano) comes in a light blue to reflect the color of the new Whitney building, and only 250 are available. The bag, proceeds of which go to the Renzo Piano Building Workshop, will also come in three sizes and three colors: black, tan, and bordeaux. The bag is a tribute to the Whitney building, also designed by the Renzo Piano Building Workshop.

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Rachelle Hruska and Pari Ehsan. Photo: Billy Farrell/BFAnyc.com

 

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Maria Giulia Maramotti and Harley Viera-Newton (wearing Max Mara) next to the “Whitney” bag designed by the Renzo Piano Building Workshop for Max Mara. Photo: Billy Farrell/BFAnyc.com

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Renzo Piano, Milly Piano (with the “Whitney” bag), and Luigi Maramotti. Photo: Billy Farrell/BFAnyc.com

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