We generally don’t have tremendous faith in what’s being spit up by the 21st Century pop machinery. But Charli XCX has sufficiently proven her weirdo cred – something which was significantly ramped up by the unleashing onto the world of the delightfully impish Nasty Cherry this past March.
The L.A. quartet of Gabbriette Bechtel, Georgia Somary, Debbie Knox-Hewson and Chloe Chaidez (also in Kitten) are signed to Ms. XCX’s Vroom Vroom Recordings label – and their new single “Live Forever” also features her as co-author. Continuing to flaunt their considerable skill with highbrow post-punk influences, it starts with an Anglo-reggae groove (like a slightly speeded up version of PIL’s “Rise”), layers on the Cure-referencing flanged guitars, and adds massive choruses that are shouted as if they need to be heard across several continents.
Best of all, it’s lyrically a playful homage to shameless debauchery.
“I’m laid out on the floor from the night before / Sleeping Beauty rotten to the core,” confesses Bechtel in her charming deadpan.
The accompanying video follows them from amusement park to apartment – and it looks like they’re having more fun than might actually be legally allowed.
“The video shows a less filtered side of the band,” explains Somary, who also directed the clip. “I wanted all of us to be seen as we are. We just went to a theme park for my birthday, ate a ton of fried pickles and filmed most of it there on our phones…as well as in sessions, and at Gabriette’s apartment over two days.”
Nasty Cherry will headline NME’s Girls to the Front club night at Shacklewell Arms in London September 23, before joining CHVRCHES and Melanie Martinez for the All Things Go Fall Classic in D.C. on October 12.