It’s nearly impossible to retain a “hidden” identity in this age of rampant social media saturation and privacy invasion. But a genuinely mysterious artist going by the nom de guerre Wilder Woods stirred up a bit of chatter earlier this spring with a couple of intriguing singles – “Someday Soon” and “Sure Ain’t” – whilst somehow still managing to remain shrouded in secrecy.
But he at last gave up the riddle this past week, as Wilder Woods was in fact revealed to be Bear Rinehart of Needtobreathe. Still and all, the singles keep coming – and latest, “Supply & Demand,” which BlackBook premieres here, is surely the best of them to date.
A sultry, sensual bit of classic Motown-soul that sounds straight out of 1972, it comes complete with dramatic strings, slinky wah-wah guitar, and an absolutely unstoppable hook. Lyrically, it’s about the healing power of true love – and there’s certainly nothing more we need right now than exactly just that.
“Sometimes the hardest part about loving someone,” he explains, “is knowing what they need when they need it. It sounds a lot simpler than it is, but ‘Supply & Demand’ is a classic love song about figuring out what that is. It might be something romantic, or a lot of times in my case, it starts with doing something selfless.“
The trio of tracks are teasers for what will be his eagerly awaited debut album, due out August 9 via Atlantic. In the meantime, we have the exclusive announcement of a 27-date North American and European tour, stretching the length of September and October, dates below.
“You always hear about bands ‘finding’ their sound,” WW/BR says of the upcoming album. “I don’t know if I really understood how difficult, but important, that journey really is until I went on it myself. We ended up with a record that weaves its way between the classic soul artists that I love and a more modern, alternative way of producing them. You can certainly hear influences from Marvin Gaye and Bob Marley, all the way to The Temptations and even Springsteen – but I’m proud of how different it actually is from all those things.”
As well he should be.