Imagine an American chef making waves in Paris cooking French food. Then imagine he moved back home and opened a Gallic kitchen on the Bowery. That’s the situation at Rebelle. Your wine selection will be as important as which item you choose off the menu for each of the four course you will each—but while this is serious French food your experience will be thoroughly Bowery.

Warby Parker

Sexy librarian, Brooklyn bohemian, or Monopoly-guy monocle. Whatever your eyewear look, Warby’s got the custom-fit, avant-garde and vintage-inspired frames you seek at extremely reasonable prices. No middle man, no nonsense, all in boutique style. And for every pair you buy, another pair is donated to a visually impaired person in need thanks to partnerships with nonprofits like VisionSpring. Look fashionable, feel benevolent, save money. Your move, Luxottica.


Concept store and media studio is essentially Aussie site Billabout brought to life. Expat Australians (and tourists) scoping out nearby Eight Mile Creek and Ruby’s now have a place to stay connected and nab products from a generous roster of Down Under talents. In-store exclusives like Mambo swimwear, Volley footwear, and unique baubles by Nicole Trunfio Jewelry. Namesake clothing line as well. Can’t have an Australian project without Hugh Jackman, so look for Wolverine’s Laughing Man Coffee and Tea label among the vegemite and Milo.


No sibling rivalry here as French sisters open up Maje and Sandro side-bye-side. Having déjà vu? The sister act pulled a similar stunt on Bleecker. Maje retains its own French flair with a Parisian apartment vibe, complete with requisite chandelier. Solid cool-girl following, so no surprise queen bee fashion blogger Man Repeller has curated the window display. Chic clothes, accessories, and shoes are color-coded for clarity; limited edition Brigitte Bardot-emblazoned T’s are born to fly.

Haute Hippie

Boho-chic line adds a hometown boutique to complement Southampton (and Aspen and Tokyo) branches. Detailed and versatile, for the modern global nomad. Signature looks are layered, vintage-inspired, and unfettered by the seasons. Signature dicklaces (“dickie” and “necklace” combination), chessories, crapin tops. Look to Haute Hoodie line for more casual options.


Fabled skincare pros from Down Under open their first New York standalone. Smallness of the shop contrasts with ambition of the design. Thousands of old Times pages reclaimed as building material, cinephilic tendencies reflected in Criterion flicks projected on the walls. High quality products for skin, hair, and body. Organic emphasis. Pick up some exfoliating scrub, remove the residue of a long day of Nolita boutique hopping.


Johan Lindeberg’s essential denim. Follow up to J. Lindeberg line goes for the whole classic/timeless thing. Tight edit on the jean options, expect a couple of skinny cuts and not much more. Periodic collaborations well worth keeping an eye out. Jackets and sweaters to complete your look.

Rag & Bone

Starting out, Rag & Bone felt more like a menswear line with some equestrian-inspired duds for the ladies, but that’s so not true anymore. With colorful, sophisticated looks, women’s line is thriving. Nolita location keeps the focus on the fairer sex, showcases knit, shirt, and jean lines. Footwear in what used to be Café Colonial’s kitchen. (Airy little shop shows respect for predecessor, preserving tile floor and pressed-tin ceiling.) Scarves, hats, and totes to complete your look.